Brand Slogan
"Don’t Worry, Gimhae‘ppy"
Background
- A slogan that citizens can related to was developed taking into account of the sensitivities of the times and sustainability.
- A symbol that represents the identity and future society of Gimhae and a symbol that can make Gimhae citizens proud
- A slogan that is flexible and friendly was developed to promote Gimhae across the nation.
Meaning
The slogan comprising of the phrase "Don't worry" which conveys a warm, comforting message, combined with English words "Gimhae" and "Happiness," symbolize the universal value of happiness that the city aspires to achieve. The goal is to communicate a friendly and warm image to the citizens of Gimhae and tourists while emphasizing a lively side of the city through the use of rhythmic visualization.
Historical and Cultural Slogan
"가야왕도 김해"
Background
- Gimhae’s history and culture had to be expressed in a concise manner.
- A promotional copy written in hangul which can be easily understood by anyone was needed.
Meaning
The legitimacy and identity of Gimhae which inherited the history and culture of Gaya, the largest maritime kingdom in Northeast Asia 2,000 years ago was visualized and the pair of golden crowns in the slogan symbolize the beautiful love story of King Suro and Queen Heo, as well as the artistry of Gaya.