The slogan comprising of the phrase "Don't worry" which conveys a warm, comforting message, combined with English words "Gimhae" and "Happiness," symbolize the universal value of happiness that the city aspires to achieve. The goal is to communicate a friendly and warm image to the citizens of Gimhae and tourists while emphasizing a lively side of the city through the use of rhythmic visualization.
The legitimacy and identity of Gimhae which inherited the history and culture of Gaya, the largest maritime kingdom in Northeast Asia 2,000 years ago was visualized and the pair of golden crowns in the slogan symbolize the beautiful love story of King Suro and Queen Heo, as well as the artistry of Gaya.